Friday, January 2, 2009
Writing Print Articles VS Writing Online Articles - What Has More Readership?
By Lance Winslow
Many writers realize that when they write an article for the newspaper that more folks real read it right away, especially in larger markets. Of course, the shelf life is about one-day, as opposed to an online article being 24/7 for perhaps years. Still, newspapers get read a lot and even if the reader skips over your article, newspapers have large subscription numbers.
But, let's analyze this for a moment; print VS. online. For instance, I know the circulation of my articles in the Trade Journals ranges from 20,000 to 180,000 and not everyone is going to read every article, but I'd say 85% of the folks scan thru the magazines and read a good portion of the articles, it's my job to make a good article, so they come back and read the next one, and I hope to heaven that the person who writes the title, picks a good one, they do not always follow my suggestions in my submissions. Now with regards to readership.
At one of the top online article submission sites I have 7 million article views and 15,000 articles, and that is only 466 average article views per article. I'd say out of those 65% actually read the article, the rest click out, do not finish it, but hopefully some click to my website.
But, we cannot stop the stats there, because I also have 250,000 article pick-ups and that means I might have 200-400 articles views at each of those too, so, we have to figure in that as well. Plus the link-backs, I have lots of those as well (est. 500,000 plus).
So, if we take your 2,000 article views here and multiply that times 20 re-prints of that article and say 200 articles views on each on 100 articles, all of a sudden the number is no longer 2,000 it is 400,000 you see. We must not forget about that either. If you are a writer with a very good writing style, and can write articles with numbered lists and good information as well, then you can do both online and print and do well at both.
I have witnessed where article authors are bothered by quality issues and time constraints VS other types of writing gigs, I cannot blame them. I think this online article venue is a good bit about attaining targeted traffic. Then it's up to you the writer to turn the traffic or viewer into a customer of some type? Please think on this.
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